Wednesday, February 24, 2010

Champion

In my previous two posts, you'll find the Southeastern Louisiana University track and field media guide for the 2010 season. This is the first guide for which I've been responsible, and I'm glad to finally have it finished.

Having never done this before, I took a bit of a short cut. Instead of starting from scratch, I took the 2009 version and adapted it for 2010. Of course, there are a ton of changes to be made from one season to the next, but a lot of the research, writing and layout work had already been done. Big thanks to Charlie Gillingham, who's now at Nicholls, for all the work he did in previous years with the track team.

The cover idea was pretty simple, but I think it turned out well. The conference championship trophy is what these student-athletes fight for all year, so it seemed appropriate to put it on the front of the guide. I considered teaming it with pictures from last year's Southland victory, but ended up deciding that having the trophy by itself was the way to go. Randy Bergeron gets credit for the fantastic photography, while I simply took the shot into Photoshop to crop it, add the fonts and place the Southeastern logo. It's a clean look, and I hope the first word that comes to mind is "champion."

While it is called a media guide, in reality the book's main purpose is as a recruiting tool. Prospective student-athletes from around the world will receive this in the mail, some as their initial impression of Southeastern. That's something I took very seriously.

I can't post something about this process without thanking Matt Sullivan and Kemmler Chapple. They put up with me despite all of the pleas to "come look at this" or questions of "how do you do that?" Plus, all of Southeastern's track coaches were awesome as they helped me gather information and edit the guide. Because of their help, the finished product is something that should represent the program well.